The Nollywood Entertainment Company Essay Example | Topics and Well Written Essays - 1250 words

The Nollywood Entertainment Company - Essay Example The popularity of the show business has shifted view to include commercially performing arts. These arts include musical theatre, film, comedies and music. These varieties of entertainment are produced and distributed to the masses (Allen 2005, pp 30). Background of the Company All my focus will be shifted to the film industry and specifically Nollywood. Nollywood is a Nigerian cinema company largest in Africa that grew quickly in the 1990s and 2000s.It is one of the best film industries in the world. A British daily newspaper The Guardian has rated Nollywood as the third largest in the world in terms of earnings and estimated the industry to bring in 200 million US dollars per year. This success can be attributed to Ghanaian movies too. Nollywood is an African success story (Ukadike 2003, pp20-40). Nollywood is termed to be second to only India’s Bollywood in distribution. The Nigerian film industry is popular throughout Africa and the Diaspora. Production Line Unlike music, production of movies does not take place in the studio. Movie shooting takes place in hotels, homes, and offices rented by their owners and appearing in the credit. Most popular locations are major cities and towns like Lagos. However, distinct regional variation appears between different movies. Nollywood mainly produces African films stared by African actors. Actors from other countries and continents do appear though not very often in some movies. These films range from, soap operas, comedies and even action movies television programs. The production arena is majorly towns in Nigeria though some movies have been shot in other towns in Africa as well as other continents. Operations Nollywood provides visuals about Africa for the world to see. These features include weddings, birth ceremonies, colorful fabrics, visuals of a culturally vibrant continent .Nollywood movies have tackled topics on issues such as resource control, armed robberies, corruption, HIV/AIDS and other matters t hat have a far reaching impact on the continent (Jumoke 2012, pp60-70). Nollywood most prolific auteur is Chico Ejiro who has managed to direct 80 films in a period of eight years. He even brags to be capable of directing a movie that can be ready in three days. His brother is the best-known director of the films outside the country. Many other Nollywood talents include actors and designers of the films (Wasko 2003, pp 40). The scriptwriters are also not to be forgotten. The films are produced with interest of the consumer at heart. Supply chain While Nollywood is largely separate from global cultural industry networks of production inputs and distribution it is an industry that is still globally liked in a number of ways (Madichie 2013, pp 604). Nollywood industry is constantly evolving with innovations and ideas to suit and fit the market. Once movies are produced, they need a perfect channel of reaching the market. While majorities of Hollywood films are shown in theatres and cin emas around the country, Nollywood movies are released to the internet daily to be watched free. The most popular place to watch Nollywood movies in the internet is a popular video sharing site called You Tube. There exists a channel dedicated to Nollywood movies started by Jason Njoku called Nollywood Love. The channel has dedicated itself to providing links to the best and latest Nollywood movies for its users. Lately, the Nollywood market has shifted over to the Africans in the Diaspora. The challenge is to how to curb every customer in the west, which has turned out to be the largest Nollywood market. Today though a majority of Nollywood movies